MegaFood is a supplements brand that uses real ingredients from real farmers to create premium vitamins and supplements. They are one of the first companies to make their whole food supplements from innovative FoodState Nutrients, which are real foods combined with their respective vitamins.

The use of supplements for mental health has become a trend among many who suffer from depression and anxiety. Natural supplements that occur from the food we eat have been proven to benefit mental health. We understand that eating a nutrtious meal is hard sometimes. Getting help shouldn’t be.

Whether young or old, vitamins and essential oils are a complimentary treatment to your mental health. Let’s break down the stigma around those struggling with mental wellbeing.

The name Serene aligns with a mental health supplements brand by conveying calmness and tranquility, which are qualities associated with improved mental well-being.

The packaging design features bright and bold colors instead of calm pastel tones commonly seen in mental health products. This intentional choice breaks away from stereotypes, providing a more vibrant and inclusive representation of mental health.

The packaging lineup for Serene includes an omega 3 pill container, a tear tube box, an essential oil bottle, and a bag. These packaging forms were chosen for their easy accessibility to consumers, featuring rounded shapes for user-friendly handling. This graphic system was implemented, with simple pattern illustrations that correlate to the ingredients of each product. This design approach ensures that consumers can easily identify and engage with the products while maintaining a cohesive and visually appealing brand identity.

The packaging for Serene's product range is designed with dielines for efficient manufacturing. Each panel displays essential product information and branding elements. Environmentally friendly materials are exclusively utilized, avoiding plastics. Vibrant colors and subtle patterns enhance the visual appeal. Unique features, like tearable seals revealing colorful patterns, engage consumers. Tear tube boxes provide suggestions for repurposing, such as transforming them into plant pots, promoting sustainability beyond initial use.

Serene's billboard campaign will reflect the vibrant gradient colors of its branding. Opening the packaging reveals bright and playful shapes representing the ingredients used in the products.

These Instagram stories feature potential users engaging with filters and patterns in a fun and expressive manner. The content showcases both young and older individuals, emphasizing inclusivity. The importance of sustainability to Serene is highlighted through an example such as repurposing the tin pill container as a plant pot.

The website prominently features vibrant gradients and graphic elements that dynamically change as you scroll through the page. Users will find it easy to navigate and purchase products from the collection.

Brand posters display the full scope of the brand, offering a glimpse into its expansiveness and potential for growth.

This project was live demonstrated and showcased using physical mockup products placed on stands, accompanied by graphic elements serving as props. Its presentation at the ArtCenter Gallery underscored its creativity and innovation.