Serene by MegaFood
Sub-Brand
Serene
by MegaFood
Research & Design Process
During the rebranding project for Serene, extensive research and trend analysis played a pivotal role in tackling the sub-brand challenge. Through thorough research, I identified competitors, analyzed various approaches within the supplement industry, and refined our targeting strategies. The logo development phase explored multiple variations of the Serene logo, while concept forms were created to visualize the ideal products for consumers. Process illustrations provided a quick overview of the brand's visual direction, allowing us to narrow down the most effective approach for Serene's new look.