OSIRIS
Brand
OSIRIS
Osiris is a conceptual electronic music festival held in The City of Iron (Ferropolis), Germany. This new festival curates for dubstep and hardstyle that meets melodic bass music in a way that most people never thought was possible.
Learning Outcomes
In creating the branding for Osiris, a music festival, I drew from my interest in raves and experimental design. Through research, I discovered the transformative power of colors, textures, and images to create diverse executions while using the same graphic elements.
Brand Overview
What makes Osiris different than other EDM festivals, is that caters it to anyone, regardless of musical preferences or personal tastes. Whether you're a fan of dark bass and hard dance, or you find solace in the melodic beauty of future bass music, Osiris has meticulously curated a festival experience that seamlessly blends these genres together.
With the message "Prepare To Be Transformed" using the typefaces for each of the main stages represent the combined duality through music genres. Osiris seeks to push the boundaries of what is possible in electronic music, challenging traditional genres and blending different styles to create something truly innovative and groundbreaking.
Venue Environment
The festival happens at Ferropolis - City of Iron, a unique venue known for its heavy machinery and historical importance. The festival's graphics are displayed on the venue's structures during the day and night. Osiris has two stages: Macabre for hardstyle and bass, and Silver Lining for melodic bass. Each stage offers a different experience, with Silver Lining having a sunny atmosphere and Macabre having a nighttime experience.
Vinyl Set, Posters, and Wristbands
The set posters and wrist bands have stylized executions tailored for each stage, employing imagery, texture, and color to demonstrate the cohesive connection between them under the brand umbrella. The vinyl set includes the same vinyl color pressings to imitate the brand’s imagery of blue skies to darkness. Osiris releases an exclusive limited edition vinyl record to commemorate Osiris Music Festival 2023, including a carefully curated collection of tracks from artists on the year's lineup.
Zine
As the art director, I handpicked and curated each image for this visual zine, capturing the essence of the transformative Osiris festival journey. I crafted the grainy textures myself to add to the feeling of Macabre through a visual journey. The zine's imagery reflects the festival's dynamic nature, intertwining music and emotions. Its design allows for flexible reading in any direction, mirroring the festival's fluidity.
Trigger Warning: FLASHING LIGHTS 0:24
Macabre Audio/Visual Promotional Video
This is a graphical representation of the stage Macabre, the video starts with a message starting the scene of darkness with eerie audio, then a sudden switch to a distorted graphical representation of the song.
View Process